DESIGN & CREATIVE LEADER
Meredith Ann Brooks
With 15+ years of experience, Mab has helped brands like Airbnb, Wave Mobile Money, and Fable Home sharpen their brand experiences, drive market-defining campaigns and bring together exceptionally talented global teams.
Hello, I’m Mab.
I transform big ideas into scalable brand experiences. As a strategist, designer, and creative director, I create work that resonates—whether through identity design, campaign strategy, product storytelling, or guiding creative teams through the wonderfully unpredictable process of crafting something exceptional.
But creating outstanding design goes beyond beautiful aesthetics; it involves clarity in your craft and fostering a trustworthy experience. Bringing this vision to life demands creative excellence and a team motivated to challenge limits. I lead high-performing teams that merge creativity with strategic insight, crafting meaningful user experiences and ensuring every interaction strengthens the brand.
Originally from Canada, I grew up in Québec and Nova Scotia—places that taught me the value of strong storytelling, functional design, and a proper winter coat. Now based in Europe, I partner with brands and lead global teams to shape product stories that connect, convert, and stand out in competitive markets.
At the heart of everything I do is a core belief in the power of human experience—both for the people we design for and the teams we create with. I thrive on collaborating with diverse, global teams that value immersive storytelling, impactful design, and a shared drive to push each other to make the work even better.
If you’re looking for someone who can craft compelling brand narratives, scale creative operations, and make the work feel effortless (even when it isn’t), let’s talk, preferably over a good cup of tea—or a very strong espresso.
Brands Mab&co has worked with
